Day and Night

SHIJI リブランディング 2025

Powering hospitality, day and night

Descr

Hospitality never sleeps, and neither do we. The theme of Day and Night represents the 24/7 nature of hospitality, one of the few global industries that operates around the clock—welcoming guests, providing comfort, and creating unforgettable experiences. This commitment to service resonates deeply with our goal of being there for hoteliers anytime, anywhere. 

Day and Night is more than a metaphor—it’s a guiding principle. It shapes how we name and design our products and reflects the 24/7 support we provide to our customers. It symbolizes reliability, adaptability, and the seamless transitions that define the rhythm of hospitality.

ブランドと目的の一致

25 年以上にわたり、Shijiはホスピタリティ・テクノロジーの分野で信頼されてきました。買収を通じてグローバルに拡大し、新製品を開発するにつれ、当初の命名規則では、もはやお客様が求める明確さと一貫性を反映できなくなっています。多様な商品を1つの傘下で幅広く管理することの複雑さは、私たちにとってもお客様にとっても課題でした。

統一されたコア・プラットフォームの開発を含む強固な基盤が整ったことで、私たちは結束力のあるエコシステムへと進化しています。このシフトは、単に製品名を変更するだけではありません。Shiji、明確で明確な製品アイデンティティを持つ統一ブランドとして提示することです。現在では、どの製品にもポートフォリオ内での目的と位置づけがあり、単一の説得力のあるビジョンに沿ったものとなっています。

パーフェクト・マッチ

The Day and Night theme aligns every Shiji product with the natural rhythm of the 24-hour cycle. From Daylight PMS at the start of the day to Infrasys POS which supports F&B operations well into the night, each product plays a specific role in powering a hospitality business.

At the core of this cycle is Shijiプラットフォーム, connecting all products and enabling seamless integration across departments. Each product’s unique identity and design reflect its purpose and the time of day it supports, creating a cohesive system that mirrors the operations of a hotel over 24 hours. This structure helps hoteliers easily understand where each solution fits into their daily operations.

Looking towards the future
Day and Night not only captures the essence of hospitality but also sets the stage for Shiji’s vision of the future. As travel and technology evolve, we’re committed to leading the industry with innovation that empowers hotels to thrive. By creating a system that scales, we’re preparing for a future where hotels operate smarter, faster, and with greater precision—delivering exceptional experiences anytime, day or night. Shiji is proud to stand at the forefront, shaping the next chapter of hospitality technology.

The story of Day and Night is a powerful narrative central to our industry and purpose. It builds the foundation of our new Shiji design system and renamed product portfolio. Our color palette reflects the sky’s transitions from daylight to noon, sunset, midnight, and back to sunrise. This universal cycle, experienced globally every 24 hours, guides our brand design and provides a dedicated color scheme for each product. The system is designed to better tell our story and help navigate our products and services. I call it purpose-driven design.

Robert Hoffmann-Lohse,

志事クリエイティブ・ブランド・ディレクター