In the rapidly evolving hospitality industry, effective content distribution is crucial for enhancing guest experiences and maximizing operational efficiency. Last year, Whitbread PLC, the owner of Premier Inn—the largest hotel chain in the UK—recognized the need for a robust content management solution to streamline its distribution strategy. By partnering with Iceportal Content, Whitbread has successfully transformed its content distribution processes, resulting in significant growth and improved connectivity.
Whitbread PLC
•
イギリス
Whitbread PLC Elevates Content Distribution Capabilities with Iceportal Content
イギリス
営業地域
900+
物件数
95,000+
部屋数
In this case study, Whitbread PLC, owner of Premier Inn, partnered with Horizon Solutions to enhance its content distribution capabilities through Iceportal Content. Facing challenges with limited connectivity to distributors and inefficient content management, Whitbread aimed to streamline operations and broaden market access. By implementing the centralized content management platform, Whitbread improved operational efficiency, automated content distribution, and significantly expanded its reach in key markets.
実施されたソリューション
インフラシスPOS
レビュープロ・レピュテーション
アイスポータル・コンテンツ
Shijiプラットフォーム
デイライトPMS
メリディアン・エクスペリエンス
ホライゾン・ディストリビューション
アストラル・ペイメンツ
トワイライトデータ＋AI
成長機会の特定
Shijiと提携する前に、Whitbreadは業務改善点を特定しました。重要な機会のひとつは、新たなディストリビューターとのつながりを強化することでした。さらに、ビジュアルからポリシー、テキストまで、さまざまな種類のコンテンツを管理・配信することは複雑なプロセスであり、効率化の恩恵を受けることができました。運用効率を高め、プラットフォーム間の一貫性を維持するためには、より合理的なコンテンツ管理システムが必要でした。
成功を目指して：パートナーシップの目標
ウィットブレッドは、Shijiとのパートナーシップに明確な目標を設定しました。まず、より幅広い流通業者とのつながりを強化することで、より幅広い市場へのアクセスを可能にし、より多くの顧客にリーチすることを目指しました。業務効率の改善も優先事項のひとつで、コンテンツ管理プロセスを合理化して手作業を減らし、パフォーマンスを高めることに重点を置きました。さらに、タイムリーで一貫性のある更新を保証し、最終的に会社のより効率的なワークフローを作成するためには、すべてのチャネルでのコンテンツ配信の自動化が不可欠でした。
Iceportal Content has enabled us to connect with many distributors we could not reach previously. This has significantly enhanced our operational efficiency, benefiting both Whitbread and our distribution partners. Shiji is an agile, flexible, and highly supportive partner, and we are delighted to work with them to improve the distribution of our static and visual content.
&Premier Innのセールス・ディレクター、ティム・スリープ氏。
革新的なソリューションShiji
Shiji provided Whitbread with a comprehensive content management solution through Iceportal Content. The platform’s centralized content management capabilities allowed Whitbread to curate, source, and automate various types of content—ranging from images to policies—all within a single platform. This not only simplified the process but also ensured that content was distributed seamlessly across their portfolio of properties. With Shiji’s tailored support, Whitbread could also count on agile and flexible service that adapted to its specific needs, ensuring a smooth transition and optimized functionality throughout the implementation process.
重要な成果の達成
The implementation of Iceportal Content has significantly improved Whitbread’s operations. The company successfully expanded its market access by connecting with a wider network of distributors, many of which were previously inaccessible. This increased connectivity allowed Whitbread to greatly enhance its presence in key markets. Moreover, by automating content distribution, Whitbread significantly improved operational efficiency, and enhancing overall performance. The implementation of Shiji’s Premier Inn-specific enhancements also optimized Whitbread’s distribution strategy, ensuring better outcomes and a stronger competitive edge.
Whitbread’s partnership with Iceportal Content showcases the transformative power of collaboration and innovation in the hospitality sector. By implementing Shiji Iceportal Content, Whitbread has not only improved content distribution efficiency but also expanded its customer reach and enhanced market competitiveness.
About
Whitbread PLC
Whitbreadは、英国最大のホテルブランドであるPremier Innのオーナーであり、ドイツで存在感を高めています。手頃な価格で質の高い {accommodation} を提供しています。英国内に 85,000 を超える客室、そしてドイツには 10,500 の客室があり、素晴らしいロケーションにあるプレミアインから遠く離れることはありません。
英国およびドイツ全国で 38,000 人以上の従業員を擁し、毎月 500 万人以上のお客様にサービスを提供しています。
史記グループについて
Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.
Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, 分布, Payments, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.
With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself. That’s why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions.For more information, visit shijigroup.com
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