The Future of Guest Reviews: What Hoteliers Need to Know in 2025

Now as Product Evangelist at Reviewpro Reputation, I connect the needs of hoteliers with the power of product—turning insights into impact across the industry.

Fluent in English, Spanish, and German, and holding dual citizenship (US + Germany), I thrive in global, multicultural environments. Always curious, always building the bridge between tech and service.

Rodica is a Product Marketing leader at Booking.com, where she has recently worked on the guest reviews score update as part of a larger product team. Before this role, she has worked in product marketing or product management for both successful startups and Fortune 500 companies such as Microsoft, Amazon, Expedia, and Mastercard.

Diana Villanueva has been building her career in the hospitality sector since 2018, specializing in online reputation management. Her journey began at Globales, where she took on the responsibility of implementing and coordinating the chain’s digital reputation strategy, including the full rollout of the Reviewpro Reputation platform.

With a curious mindset and a constant drive for improvement, she is currently part of the HM Hotels team, where she continues to lead online reputation efforts. There, she has designed operational frameworks that enable detailed monitoring of guest feedback—an essential element in any improvement process and, without a doubt, the ultimate goal of reputation management.

Her innovative vision and strong commitment to leveraging new technologies to streamline processes and enhance the guest experience have led her to implement AI-powered review management solutions across the entire chain, further reinforcing the company’s dedication to operational excellence and continuous service improvement.

Passionate about learning and growth, Diana combines data-driven analysis, technology, and a deep sensitivity to the guest perspective—making her a key professional in the evolving digital landscape of the hospitality industry.

With over three decades of professional experience, André has a career spanning three continents: Australia, Asia, and Europe. His experience comes from roles with leading hotel chains and technology providers, where he held senior positions.

André founded techtalk.travel, an industry thought leadership media platform bringing a broader awareness of technology's critical role in the hospitality industry. Content contributed to by

innovators, leaders, established service providers, and start-ups offers a unique perspective on the current challenges, future predictions, and other topics pertinent to hotel technology.